Press
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LBB: Remembering Robin Fried: “A Tireless Spirit Who Saw the Joy in Everything"
Friends, family and colleagues pay tribute to the late Robin Fried, co-founder of East Coast rep firm R2 NYC and “true beacon of inspiration”
September 25, 2024 -
LBB: How AIR’s 2 Initiatives Seek to Reform Briefs and Treatments
Board members of the Alliance of Independent Representatives tell LBB about two new solutions they’ve designed to improve the bid/treatment processes.
May 30, 2024 -
LBB: Alliance of Independent Representatives Announces Winners of 3rd Unsigned Diverse Directors Showcase
The Alliance of Independent Representatives (AIR) has announced the launch of its highly anticipated 3rd Annual Unsigned Diverse Directors Showcase, slated to take place on May 20th, 2024.
May 22, 2024 -
Screen Magazine: Alliance of Independent Representatives Announces Winners of Unsigned Diverse Directors Showcase
This year, the showcase received over 60 submissions from talented directors across the United States, all vying for an opportunity to secure commercial representation and connect with top advertising professionals.
May 21, 2024 -
LBB: Alliance of Independent Representatives Announces 3rd Annual Unsigned Diverse Director Showcase
Call for submissions goes out to diverse directors not signed to production or post companies.
April 4, 2024 -
LBB: What is a Rep?
AIR board members Corey Rogers and Doug Sherin define the role of an independent rep and discuss why the current compensation model is broken, writes LBB’s Ben Conway.
January 16, 2024 -
LBB: Meet 6 of the Rep Superheroes Powering the US Production Industry
We chat with representation partners from the likes of DeVine, Momentum, Rothholz, Reveur and SG Partners to find out the tricks of the trade of some of the industry’s most tenacious workers.
June 12, 2023 -
LBB: My Biggest Lesson: Julie Koellner
Treasurer for AIR (Alliance of Independent Representatives) on trying new things.
Nov. 22, 2023 -
LBB: My Biggest Lesson: Doug Sherin
Alliance of Independent Representatives' rep on the importance of being yourself.
Oct. 26, 2023 -
Simian Blog: Courting a project, like in a romance, depends on a compelling mix of factors.
In one of our most recent Simian Heads of Production roundtables, agency HoPs spoke at length about the intangible nuances of selecting directors and the importance of the human element in curating lists of preferred directorial options to share with creative teams and clients.
September 27, 2023 -
LBB: AIR’s Second Unsigned Diverse Directors Showcase Spotlights Underrepresented Talent
Five directors selected from a pool of over 60 filmmakers were featured, providing recognition and a forum for launching careers.
June 16, 2023 -
LBB: AIR’s Unsigned Diverse Directing Talents Land Roster Spots
Directors land on rosters at Schofield’s Flowers and Rodeo Show as AIR’s Diversity in Talent initiatives expand.
March 3, 2023 -
LBB: Bossing It: Why Veronica Lombardo Is Taking the Road of Self Accomplishment
Alliance of Independent Representatives president and co-founder on releasing control, leaving what doesn't work and why transparency will keep you out of jail.
March 2, 2023 -
LBB: Bossing It: Ann Asprodites on Why Failure Is Your Friend
Asprodites Reps' owner/sales resource on celebrating others’ ideas, challenges creating community and company culture.
February 7, 2023 -
LBB: AIR Spotlights Unsigned Talents in First Annual Unsigned Diverse Directors Showcase
Virtual event, co-sponsored by Simian, introduced EPs and Reps to six rising talents in an effort to provide opportunities for underrepresented filmmakers.
August 11, 2022 -
Simian Blog: Reps on the Value of Connection: “We’re Relationship Builders”
If reps are the industry’s original ‘influencers,’ what are their techniques for staying in touch with their followers? It’s not like they’re dancing around on TikTok videos, although there are certainly a few who would look right at home on the platform.
July 19, 2022 -
LBB: Alliance of Independent Representatives to Present Showcase of Unsigned Diverse Directorial Talent
Led by its Diversity in Talent committee and co-sponsored by Simian, the effort to promote emerging talent has set an entry deadline of July 12th.
June 22, 2022 -
LBB: The Alliance of Independent Representatives: “Conduits for Connectivity”
AIR was initially a sounding board for reps in the US at the start of the pandemic but organically transformed into a proper organisation for the industry - LBB’s Addison Capper chats to its founders and board members.
June 1, 2022 -
Simian Blog: AIR Members Talk Trends: Shifting landscape challenges reps to stay ahead of trends and innovations
What’s the biggest challenge facing the industry’s production and post production reps? Where is new repping talent coming from? And how have the industry’s ultimate influencers been able to stay connected with their extensive lists of agency and brand contacts?
May 13, 2022 -
Reel360: Agency Source, AIR align to advance industry search capabilities
May 2, 2022
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LBB: Agency Source and Alliance of Independent Representatives Align to Advance Industry Search Capabilities
April 28, 2022
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SHOOT: Agency Source and AIR (Alliance of Independent Representatives) Align to Advance Industry Search Capabilities
April 29, 2022
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LBB: Simian Teams with Alliance of Independent Representatives to Support Reps with Advanced Tools
February 22, 2022
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SHOOT Publicity Wire: Simian Teams With Alliance of Independent Representatives To Support Reps With Advanced Tools
February 22, 2022
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LBB: Alliance of Independent Representatives Launches to Give Voice to the Professionals Who Connect the Industry
October 25, 2021
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AdLand: AIR (Alliance of Independent Representatives) Launches To Give Voice To The Professionals Who Connect The Industry
October 21, 2021
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AdChat: AIR (Alliance of Independent Representatives) Launches to Give Voice to Dallas Professionals Who Connect The Industry
October 20, 2021
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SHOOT: Alliance of Independent Representatives formed to give voice to professional sales community
October 19, 2021
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Simian Blog: Reps reveal how they stayed connected, positive and proactive during the pandemic.
Aug. 12, 2021