ABOUT AIR
The Alliance of Independent Representatives (AIR), a 501(c)6 trade organization, was formed to unite, support and elevate independent representatives by creating a platform where community dialogue, resources, and vital guidance are shared.
We help connect live action, post-production, and content creation companies with bold thinking and industry leading representation.
We are a conduit between our rostered talent and the advertising agencies & brands who entrust us with their creative vision.
We are deeply dedicated to the craft of creative production.
Welcome to AIR.
AIR InitiativeS
Through AIR's Clear the AIR with Ann roundtables and Straight Talk Series panel discussions, we’ve had constructive conversations about challenges facing our industry, seeking solutions through collaboration with our friends at agencies + brands, vendor companies + clients, fellow trade orgs and other colleagues across the industry.
From those conversations + events, AIR has identified two Key Problem Areas we’re focusing on trying to upgrade - Creative Submissions & the Treatment / Bid process.
We’ve developed a pair of solutions to help improve these two major issues: the CREATIVE SUBMISSION CHECKLIST and the TREATMENT SPECS FORM.
These two simple, easy-to fill-out forms will improve efficiency and communication, level the playing field, establish transparency and most importantly, save time and money for all sides of our industry.